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You Are Not in Business for Everyone. Focus!


Hey Friend!

This blog post is an excerpt from our weekday publication, The FAITHgineer eLetter. 

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And now, on to today’s blog post!

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You are not in business to serve everyone! Focus.

There were certainly many widows in Israel in Elijah’s days … yet Elijah was not sent to any of them except a widow at Zarephath in Sidon. Excerpt from Luke 4:25-26

And in that prophet Elisha’s time, there were many in Israel who had leprosy, and yet not one of them was cleansed except Naaman the Syrian. Luke 4:27

They got up, drove him out of town, and brought Him [Jesus] to the edge of the hill that their town was built on, intending to hurl Him over the cliff. But He passed right through the crowd and went on his way. Luke 4:29-30

I have three ideas from these passages for you to consider about your Work:

1) You are not called to work with everyone through your business or in your career. Narrow your focus to the niche market God has uniquely equip you to serve. The more narrow your focus, the more targeted what you provide (through programs, products & services) will be, and the more powerful the results from your Work will become.

  • See the reference in Luke to the number of people not healed by Elijah and Elisha.

2) The people closest to you may not be the people you are anointed and appointed to assist at first. Stop hiding and playing small. Make the impact of your Work through business known in your industry and the marketplace. Focus on making sure everyone who needs the results of your Work, knows about your Work. Be bold. Be visible.

  • Pay attention to where the people lived who were helped by Elijah and Elisha. Both of these prophets served outside of their home base.

3) Even if the people you are not called to Work with in business or your career (e.g., those people who doubt you) try to attack and destroy your credibility, you will ultimately prevail. You may suffer some scrapes and scratches on your journey through Work, but so long as you focus on what God has called you to do, you will pass through.

  • Read Luke 41:28-29 and be inspired.

Here’s how to activate your Christ-centered, biblically-sound, business thinking around this lesson in three steps.

Step One: During this upcoming holiday season, focus on your target audience, ideal clients, and supporters only. Pay no attention to neither the masses nor those people who are consistently doubting, questioning, or minimizing the impact of your work.

Step Two: Use your marketing and advertising resources (time and money) to get in front of your target market and ideal clients. No mass marketing allowed!

Step Three: Be bold and courageous in telling the people you know that your Work can benefit exactly why they should engage with your organization. Do not hold back. People need what you have to offer, make it available to them!

We want to know your thoughts about this message.  Leave your comments below.


© 2019 TC Cooper. All Rights Reserved.

2 Responses to “You Are Not in Business for Everyone. Focus!

  • Amen! This reminds me of the other day when I was trying to decide what kind of new online e-commerce store to make, and I wanted to add every single dropshipping product I found (hoodies, shirts, jewelry, makeup, and more!) but something stopped me and said “it’s too much, focus on one thing.” It’s so easy to automatically want to appeal to the masses, but it’s not realistic unless you have tons of money to spend in advertising like the big corporations do!

  • There is always someone out there who needs what you have available. Never doubt that!

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